confident communication starts herePublic relations and media training
I’m Kayla Ayres, and I partner with agencies and brands to create messaging that feels genuine, resonates deeply and leaves a lasting impression. Through personalized media training and strategic PR, I help uncover and share stories that spark interest and inspire action. Ready to elevate your voice?
Together, we’ll craft a message that feels true to you
In today’s nonstop media cycle, staying quiet gives others the space to define your narrative. When your message isn’t clear, it’s easy to lose the trust, credibility and momentum you’ve worked so hard to build.
That’s where I come in. I work with teams and leaders to develop thoughtful, confident messaging through customized media training and strategic PR support. Whether you’re stepping in front of the press or refining how your brand shows up, you’ll have the tools to lead the conversation — with purpose and impact.
PR strategy driven by MEDIA expertiseShaping stories that connect and build trust
Before stepping behind the scenes, I spent more than a decade in front of the camera—anchoring and reporting for TV newsrooms across the country. It was there I learned what truly captures attention, earns trust and moves audiences. My perspective is grounded in firsthand experience, not just theory.
Now in PR, I bring that same instinct to the clients I work with — from B2B tech and health care to financial services, pharmaceuticals and beyond. I’ve helped brands and executives earn meaningful visibility, open new doors and establish authority in competitive spaces.
What sets my approach apart is how closely I work with your team. I take time to fully understand your goals, your message and the people you’re trying to reach. The result is strategy, talking points and media pitches that feel aligned, intentional and genuinely memorable.
Ways we can work together
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PR Strategy
Receive a customized plan to build a powerful brand presence and deeply engage your target audience.
Together, we’ll develop a strategic PR roadmap designed to elevate your brand, enhance your media visibility and deliver sustainable results. Whether launching something new or refining your messaging, this will set you up for lasting success.
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Media Relations
Gain press exposure and establish meaningful relationships with journalists and media outlets.
With my background as a former reporter, I’ll help identify compelling story angles and craft pitches that grab the attention of the right journalists. From media outreach to relationship building, we’ll ensure you get in front of the right people.
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Media Training
Feel confident and prepared for any media opportunity, from high-stakes interviews to speaking engagements.
I’ll work with you to craft memorable soundbites, tackle challenging questions, and make sure your voice reflects your brand authentically. Through coaching, we’ll fine-tune your messaging so it’s sharp, clear, and delivered with confidence.
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Messaging and Content
Get clear, compelling content that reflects your brand’s voice and truly connects with your audience.
Let’s refine your brand’s core messaging and create content that speaks directly to your audience. From press releases and speeches to video scripts and social media posts, we’ll produce materials that connect, engage and inspire action.
Additional Support
Have a specific PR or communications challenge? Let’s collaborate on a range of projects, from crisis communication to brand-building initiatives and everything in between.
Let’s talk
Ready to chat? Drop your info below, and I’ll get back to you to schedule a consult call. Looking forward to talking soon!
